Research Analysis & Objective
- Design Challenges - Identify User needs, feedback and comments from Play store/App store
- Requirement gathering, what is the current WU app strength and weaknesses, is there any gaps in their offerings and strategy?
- Understand current Stakeholder expectation, external market landscape and learn from their real world behaviour/interaction with app
- Understand business goals and stakeholder needs
Objective
- Optimize services & increase user engagement & conversions
- Synthesize research finding into design insights for the app redesign
- Increase memorability of WU App
- Design User Flow
- Create One-Stop App, covers all aspects of user feedbacks and clearly supports what services users would like to see and access when using the app for remittance.
- 24/7 customer support for peace of mind to end users
User Research, Target Audience & Demographics
- Blue-Collar Workers, Expatriates, SME's, Consumers Remitting foreign currency, Consumers receiving money.
Challenges/Issues
- Low downloads and rating on Appstore
- Users complain of less functionality and services offered
- Current WU App, doesn't support mobile money transfer overseas
- Less Services offered on mobile
Competitor Analysis
- Top 3 Competitors in the current market according to a case study [DataFox. (2017). Top 5 Western Union competitors in the financial services Industry. Available at: https://datafox.com/competitors/western-union]
Redesign Proposal
- Restructured site-map and Information architecture
- Organize, Support Usability and User Flow
- Easy Navigation and presentable elements
Prototype
- Low to High Fidelity Wire frame and Prototype
User Testing & Expected Outcome
- Higher Downloads
- Better Rating
- Revenue Generation
- Conversions
Design Tools: Sketch, Adobe Photoshop, Illustrator & Marvel
*This is strictly an independent self-initiated redesign project, not meant to plagiarize or claim ownership.