Client:
NUS University of Singapore is ranked consistently as one of the World's Top Universities.
Project & Taget Audience:
To Design NUS Financial Aid (Prospectus) for aspiring students who are looking to get financial help in NUS University of Singapore to pursue Higher Education in the University.
Outcome:
This project has allowed me to apply & analyse User Experience Research & Understanding. In beginning of the project I was given a chance to have a short discussing with existing NUS university students on their feedbacks on University Prospectus.
After an in-depth understanding, I gathered all valuable research and consolidated it to provide a creative solutions. I was working closely with the Creative Director & Digital Photographer to organize a photoshoot to capture images of real students, their life at NUS University, their environment along with some live on-site shoots.
All this process was captured and communicated through the NUS Financial Aid (Prospectus).
Skills:
Page Layout Skills, Content Structure (Information Architecture), Image processing Techniques, use of Strong Colours that gives a lively Aesthetic feel which appeals to the younger aspiring students at NUS University of Singapore.
Design Tools: Adobe Photoshop, Illustrator & Indesign.